De outsiders a cool insiders: el cambio en las narrativas de las organizaciones de la sociedad civil ineresadas en la regulación de la cannabis de 2015 a 2021, a través de la revista Cáñamo, México

Abstract

This chapter studies the change in the narratives of members of civil society organizations (cso) interested in cannabis policy expressed in some issues of Cáñamo magazine, through a qualitative content analysis, both, visual (covers and cartoons) and written (editorials). We start from the assumption that the discourses that csos have constructed are understood as part of the narratives that in Mexican society potentiate deliberation on cannabis, diversifying the social constructions on it as the process of political change advances, which implies destigmatize or at least break with the narratives that have dominated the prohibitionist public policy agenda. Our main finding is that the configuration of alternative narratives depressurize the labels of the prohibitionist approach and build the discourse within that magazine in two differentiated ways. While the illustrations on both the cover and the interior cartoons avoid the most rough part of politics and propose cool insider narratives, the publisher maintains a confrontational political position with the prohibitionist one.